TikTok is introducing a fresh option that allows them to cut down on the amount of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a widespread rollout. This shift coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising channels on a competing service only show content made by AI. A considerable share of this material is classified as mass-produced AI material, a term for poor-quality, factory-style content that is frequently illogical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, over 100 mn pieces of content are uploaded to the platform every day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI content they watch by opening the “manage topic” option in the platform and choosing “AI-generated content”. Further subjects that are already be modified under the tool encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
Its policies oblige users to identify convincing AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on attach an artificially created watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is intended to deter users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This project will support non-profit groups dedicated to teaching computer science.
Platform Protection
TikTok has defended its content review process, during debate over plans to lay off a large number of content moderators in the United Kingdom. TikTok is set to reduce hundreds of positions in its content moderation team in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it has to be seen by staff. The company stated a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
